Uber Event
Uber Event was created to make transportation to large events – like concerts and conferences – more accessible, affordable, and convenient.
The feature offers a smart solution for shared rides with predefined pickup points, cost-sharing, and efficient management tailored to users' needs.
It’s a step forward in improving transportation experiences while promoting sustainability and social connection.
Research
1.
User Research
We conducted in-depth interviews with five participants to gain insights into their experience using taxi apps. We asked comprehensive questions about their habits, preferences, and pain points. Additionally, we performed observational studies to analyze how users interact with the app in real-time. To complement our research, we also reviewed online data and industry reports.
2.
Key Findings
One of the main insights was that using taxis through the app—and likely taxis in general—is perceived as very expensive. As a result, users tend to use the service rarely, considering it a costly and non-essential expense
3.
Target Audience & Competitor Analysis
Our research focused on a broad audience of taxi app users, ranging from ages 18 to 66. To gain a deeper understanding, we also interviewed users of competing apps such as Gett and Yango, comparing their experiences and challenges across different platforms.
Conclusions
Expensive Rides
Taxi rides through the apps are considered very expensive, which causes users to avoid using them frequently.
No Ride Cost Prediction
Users struggle to predict the cost of the ride before booking, which creates discomfort and a lack of confidence in the service.
Service Overload at Events
During peak times, especially before and during major events, the services become overcrowded, requiring long wait times, leading to an unpleasant user experience.
Research findings become key features
Objectives
Key Features
Shared Rides to Reduce Costs - Offering shared rides for users attending major events.
The solution
Improve user experience with taxi apps for event-goers
Reduce ride costs for major events
Known Ride Cost in Advance - Displaying the ride cost upfront, so users know exactly what they will pay.
Guaranteed Ride on Busy Days - Offering the option to pre-book a ride for major events to avoid delays or unavailability.
Ensure a ride on busy event days
Uber Event, a feature that facilitates shared rides with designated pickup points, reducing costs and enhancing the overall experience—allowing attendees to connect even before the event begins.
How Did We Solve It?
We designed a prototype that integrates an event-specific ride-booking screen, enabling users to select predefined pickup locations via the feature. Additionally, we implemented an intelligent route-planning system to efficiently distribute passengers and offer personalized options based on cost and distance preferences.
